If you are looking for Turkish Online Shopping Websites, you are in the right place because as a family, we are all involved with online businesses.
My wife, my sister, and my father also have separate e-commerce businesses.
For these reasons, in this post, you will find both the experiences of Turkish shoppers and insider knowledge of e-commerce owners.
Quick Answer to the Best Online Shopping Websites in Turkey.
The best online shopping website in Turkey is Trendyol. Trendyol is the most popular and my personal choice.
For grocery shopping, Migros is the most popular grocery shopping website, and A101 is the budget option. Macrocenter is the most expensive but has the highest quality, and many imported gourmet foods.
For Fashion and Clothes Shopping, I mostly use Trendyol. The other clothes shopping websites I recommend are Modanisa (for modest and hijab style), Vakko (modern luxury clothes), Mavi (denim and casual wear), and LcW (budget clothes for all).
For Online Books Shopping, Kitapyurdu is the best Turkish site for English books. Yet, I use AbeBooks which is owned by Amazon and has free delivery worldwide. Pandora, and İlknokta are other alternatives. Nadir Kitap may surprise you with antique books from all over the world.
For events, concerts, and activities, Biletix is the most common and well-known online website for buying tickets for activities and concerts. Biletino and Passo are alternative websites for Biletix.
Most Popular Online Shopping Websites in Turkey
The most popular Online Shopping Websites in Turkey are Trendyol, N11, Amazon Turkey, Ciceksepeti, Hepsiburada, and Boyner.
Known for: Most popular Turkish online shopping website. The widest product range of listings of electronics, fashion (especially women’s clothing), and other everyday items.
If you want to buy anything, I recommend Trendyol. Trendyol is the most used shopping site in Turkey.
I like Trendyol because its website is easy to use and it has reliable customer relations.
Trendyol is now the equivalent of Amazon US in Turkey. Trendyol surpasses most shopping sites in many categories like clothing and electronics as well as the shopping experience.
Besides providing regular electronics, Trendyol provides Udemy courses, PC games from Steam, Turkish cable network subscriptions, and much more.
In clothing, Trendyol is also the best option. Besides all the most popular Turkish fashion brands, you can find many unique fashion brands only on Trendyol’s website.
I use Trendyol, but I did not want to limit my review only to personal experience.
When preparing this review, I asked at least 50 Turkish women around me about their experiences with online shopping websites. Nearly all of them stated that they shop from Trendyol.
The biggest advantage of Trendyol is its customer service. All the people that I asked said that
- Trendyol has the easiest-to-reach customer service.
- They love the simple and easy return policy. You can return any products that you do not like.
Known for: Diverse collection of fashion, home decor, electronics, and rare spare parts
N11, which opened in 2013, is one of the industry leaders. N11 usually sells all kinds of products, from cleaning liquids to holiday tours.
N11 is also famous for its wide variety of apparel, home appliances, and electronic products.
Since my dad doesn’t want to bother opening another account with other websites, this is my dad’s favorite online electronics shopping website.
He has not encountered any problems so far when dealing with N11. I had issues with N11, and N11 always refunded me, but I lost time.
- Product Diversity
- Institutional and well-established
- Good Mobile application
Click to go to N11’s homepage.
3. Amazon Turkey
Known For: All kinds of daily needs including books, cosmetics, electronics, and much more.
Lately, one of my favorites is Amazon Turkey.
Amazon entered the Turkish market in recent years and has already established itself as a general shopping website with a variety of products.
Last year, I started using them, and I am quite happy with the products I bought. Yet, N11 and Trendyol still beat them in diversity and customer service.
The best part of Amazon is the easy signup process. If you have a membership from any other Amazon website, you can log in with the same credentials.
- Product Diversity
- Institutional and well-established
- Good Mobile application
Click to go to Amazon Turkey’s homepage.
Best Known For: Gifts, Romantic Products, Flowers, and a diverse variety of everyday items like other online shopping websites.
The name of the website means flower basket in Turkish. This website started as a gift and flower shopping website.
I have been using this site to buy gifts for my wife. It is a very old and established website. They have been growing steadily, and today they provide all clothes, home decor, and electronic appliances.
- Unique and romantic products
- Institutional and reliable
- Some products are same-day delivery in Istanbul
Click here to go to Ciceksepeti’s homepage.
Best Known For: Second Most Popular Shopping Website in Turkey
Hepsiburada has been around for almost longer than most of the shopping sites on this list. Hepsiburada has been operating in this sector since 1998. This website contains more than 30 million products.
Hepsiburada is the 2nd most used online shopping website in Turkey. Yet, as they grew bigger, their service quality dropped.
In the last year, I have had several bad transactions both as a buyer and as a seller. They do not have the customer relations quality they used to have.
For this reason, I am not recommending Hepsiburada anymore.
Click here to go to Hepsiburada’s homepage.
Known For: Limited variety of gourmet food, clothing, and fashion items but mostly high-quality items.
Boyner is a well-known commercial holding and an established online shopping website.
Boyner has many fashion brands like Beymen and is the distributor of many high-fashion brands like Saint Laurent and Kenzo in Turkey.
On its website, Boyner directly sells its own brands as well as other well-known international fashion brands. This website has a limited but good selection of clothing and fashion items.
You do not need to check the seller’s score. The products listed are all selected and sold by Boyner directly.
Click to go to Boyner’s homepage.
Turkish Online Price Comparison Websites
Akakçe, and Cimri are the best Turkish online price comparison websites, yet these websites don’t directly sell the products.
While it may be an extra step in the shopping process, Akakce and Cimri help you find the best deals on the Turkish internet and help you save money.
Known For: Comparative shopping and deal tracking
If you’re on a budget or love a good deal, Akakçe is the site to visit.
Launched in 2000, Akakçe became one of the best comparative shopping websites in Turkey, allowing users to track price changes and find the best deals across a variety of online retailers.
I’ve found Akakçe particularly useful when I’m unsure about the average pricing of a product or when I want to ensure I’m getting the best deal.
The site provides a comprehensive overview of product prices from different sellers, saving time and energy.
Click here to go to Akakçe’s homepage.
Known For: Price comparison and product reviews
Cimri is another fantastic tool for the frugal shopper. Similar to Akakçe, Cimri allows you to compare prices from different e-commerce platforms. But what sets Cimri apart is its community aspect.
Cimri offers user-generated product reviews and ratings, which I’ve found incredibly helpful when deciding on a purchase. You can read real opinions from other shoppers, understand the pros and cons of a product, and make an informed decision.
The site covers a variety of product categories, making it an ideal one-stop shop for comparing prices and reviews.
Click here to go to Cimri’s homepage.
Turkish Online Shopping Websites for Food Ordering
Yemeksepeti and Getir are the best online food delivery websites in Turkey. These websites have listings of most Turkish restaurants and fast-food chains. My personal favorite is Yemeksepeti.
Known for: Provides service for all cities of Turkey, fast food delivery
Yemeksepeti, which I have used as a subscriber for about 15 years, is like Uber Eats. It lists all restaurants near you, and you order your food directly from Yemeksepeti.
Yemeksepeti is free to use. Restaurants pay commissions to Yemeksepeti. Your order comes to your door free of charge. Some restaurants apply a minimum order amount policy.
Yemeksepeti also tracks the performance of the restaurants and displays it on its website.
I always use Yemeksepeti for ordering food and not directly ordering from the restaurant. Because of the restaurant’s ranking concerns, restaurants provide better service when they deliver through Yemeksepeti.
You can make the payment via Yemeksepeti, by credit card, or at the door. The delivery time is usually 30 minutes.
If you wish to go to Yemeksepeti’s homepage, you can click here.
Known for: Fast food, supermarket, and snack delivery.
In a few year’s time, Getir became the favorite of many Turkish people like my mom. My mom loves to order snacks and ice cream late at night.
Getir has become a well-known and trusted website. Getir is the biggest competitor of Yemeksepeti. They provide fast food service and food items like Yemeksepeti.
In four years, Getir went viral and became an international company. Now they provide services in nearly all major and minor cities in Turkey.
A Turkish company, Getir also started to provide services in London, Amsterdam, Berlin, Paris, and Spanish and Italian cities.
Getir aims to meet its customer’s needs 24/7.
If you wish to go to Getir’s homepage, you can click here.
For more information, you can check my article “11 Best Online Food Delivery Websites in Turkey“
Online Shopping Websites for Groceries
For regular house shopping, Migros is the most popular. A101 is the budget option. Macrocenter is the most expensive. Yet, Macrocenter has the highest quality and many imported gourmet foods that you can’t find elsewhere.
For basic grocery shopping, Yemeksepeti Banabi and Getir Buyuk are the quickest options. They deliver your grocery orders between 15-30 minutes in most cities.
Known for: The most popular supermarket chain in Turkey. Good quality and price balance.
Some Turkish locals believe Migros is expensive compared to other supermarket chains, but Migros provides good value and quality for money.
What I particularly like about Migros’s online shopping experience is how closely it resembles an in-store visit. The website is categorized similarly to physical aisles, making it easy to navigate and find what you need.
From fresh produce to cleaning supplies and from personal care products to pet supplies, you can find nearly everything you’d find in a physical Migros store.
One significant advantage of Migros is its delivery service. You can schedule your delivery at a convenient time, and in many locations, you can even have your groceries delivered on the same day.
Click to go to Migros’s online store.
Known for: Cheap supermarket products
A101 took its simple grocery concept to the next level by opening an online store. As you know, we are always looking for the cheapest in these economic conditions.
A101’s online store has a wider selection of products than its regular stores. Besides supermarket products, A101’s internet store provides electronics, decoration items, and cosmetics products.
Click to go to A101’s online shop.
13. Macro Center
Known for: High-quality supermarket
One of my favorite stores is Macro Center. Although it is a bit expensive, I have always liked Macro Center.
Macro Center’s products are of high quality. Also, You can find imported luxury products that are not available in normal supermarkets, like sushi nori, pork products, organic Turkish figs, and apricots.
I also love their service quality and shop design. But, Macro Center does not have an extensive network of stores like other supermarket chains.
For my British readers, I can explain Macro Center very shortly. If Migros is UK’s Tesco, Macro Center is Mark and Spencer.
The retail store chain has approximately 280 stores in these provinces.
Macro Center has stores only in 15 provinces in Turkey. (Ankara, Izmir, Antalya, Bolu, Kayseri, Kırıkkale, Konya, Karaman, Malatya, Mersin, Samsun, Istanbul, Ordu, and Tekirdag).
If you live in an area where Macro Center serves, you can shop from the Macro Center by clicking here.
14. Banabi (by Yemeksepeti)
Known for: Wide coverage in Turkey, supermarket, and snack delivery in 15-30 minutes.
We are extremely happy with Yemeksepeti’s Banabi, especially about their quick delivery at night time when all the shops are closed.
If you wish to go to Banabi’s homepage, you can click here.
15. Getir Büyük
Known For: Fast delivery of groceries and everyday items
If you’re in need of quick delivery for your everyday essentials, Getir Büyük is another platform to consider. Getir, known for its ultra-fast delivery of groceries, recently expanded its services with Getir Büyük to include a wider range of products.
I’ve used Getir Büyük several times and it never fails to impress with its lightning-fast delivery. The site features a wide selection of household goods, cleaning supplies, pet products, and even office supplies.
One distinctive advantage of Getir Büyük is its ability to deliver within minutes, a convenience that few other platforms can match.
However, Getir Büyük’s speedy service comes at a cost. Prices on the platform can be slightly higher than other online grocery stores, and there is a delivery fee. But for last-minute needs or when time is of the essence, Getir Büyük is a lifesaver.
Click to go to Getir Büyük’s homepage.
For more information, you can check my articles:
The best online websites for electronics shopping are Teknosa, Vatan Computer, and Media Markt.
Sometimes, I visit these electronics retail stores to get an idea of what I should buy. Then I purchase the product online because it is usually cheaper.
Online shopping is usually cheaper than in-store purchases because retail companies also add their in-store expenses to the price of the product.
16. Vatan Computer
Known For: Smartphones, PC, Laptop and related products
Vatan Computer is one of the biggest computer retail chains in Turkey.
I personally use their retail stores for window shopping, and then I buy online. Their internet shopping website is one of the most well-known and reliable technology shopping sites in Turkey.
On this website, you find Vatan Computer’s products as well as other producers’ brands.
- Expertise in pc and laptop-related products
- Institutional and reliable
Click to go to Vatan Computer’s homepage.
Known For : Home appliances, PC, Laptop and related products
MediaMarkt is Europe’s largest electronics retailer and a German company with over 80 stores in Turkey. MediaMarkt also has a shopping website for home and electronic appliances.
- Expert in technology products
- Institutional and reliable
Click to go to Mediamarkt’s homepage.
Known For : Home appliances, PC, Laptop and related product
Teknosa, is a subsidiary of Sabanci Holding, one of Turkey’s largest conglomerates.
In addition to its widespread retail store network, Teknosa also offers the opportunity to shop for a wide range of electronic products from its online website.
- Expertise in Technology Products
- Institutional and reliable
Click here to go to Teknosa’s homepage
For more information, you can check my article “19 Online Electronics Shopping Websites in Turkey – Which Should You Use?“
Fashion and Clothes Shopping
This is the hardest to cover very briefly, because when it comes to clothes shopping Turkey is a shopping heaven.
I use Trendyol, yet if I were to name four alternatives, I would say Modanisa, Vakko, Mavi, and LcW.
You can also check my guides below for further suggestions.
- Most Popular 9 Clothes Shopping Websites in Turkey
- 17 Famous Turkish Fashion Brands That You Can Shop Online
- 14 Best Turkish Men Clothing Brands that You Should Not Miss
- 23 Turkish Women’s Fashion Brands That Fit Every Lifestyle
- 16 Famous Turkish Fashion Designers (with Pictures)
- 13 Turkish Hijab Brands That You Can Shop Online
Known For: Leading online modest and hijab fashion retailer
Modanisa is a leading online shopping site for modest and hijab fashion. They carry a wide range of clothing, including hijabs, dresses, tunics, swimwear, and accessories.
What I like about Modanisa is its commitment to providing trendy, modest fashion options. With a broad range of styles, colors, and sizes, Modanisa offers something for everyone seeking modest attire.
Click to check Modanisa’s homepage.
Known For: Luxury Turkish fashion and lifestyle brand
Vakko is one of Turkey’s most prominent and respected fashion houses, known for its high-quality clothing, accessories, and lifestyle products.
Founded in 1934, Vakko has a rich history and continues to be a leading trendsetter in the Turkish fashion industry.
What sets Vakko apart is its commitment to quality and style. Their collections often feature modern takes on classic designs, blending tradition and innovation.
From elegant dresses and suits to exquisite accessories, Vakko offers a wide range of luxury items designed by the best Turkish designers.
Click to check Vakko’s homepage.
Known For: Denim and fashion clothing
Mavi is a globally recognized Turkish fashion brand known for its high-quality denim. Over the years, Mavi has expanded its collection to include a variety of other fashion items.
Mavi’s strength lies in its commitment to quality and style. Their jeans are especially popular due to their excellent fit and stylish designs.
22. LC Waikiki (LCW)
Known For: Affordable and trendy clothing for men, women, and children
LC Waikiki, often referred to as LCW, is a leading fashion retailer in Turkey. They offer a wide range of clothing for men, women, and children at affordable prices.
LCW’s appeal lies in its balance of style and affordability. The brand continually updates its collections to keep up with fashion trends while keeping prices accessible for a broad audience.
Click to check LCW’s homepage.
Kitapyurdu is the best Turkish site for English books. Yet, I use Abe Books which is owned by Amazon and has free delivery world-wide. Pandora, İlknokta, and Hepsiburada are other reliable online alternatives.
Nadir Kitap may surprise you with antique books from all over the world.
Amazon owns AbeBooks. Free shipping worldwide is the best feature of this online bookstore.
If you are complaining about the variety of books in Turkish bookstores, I strongly recommend this website.
Click to check AbeBooks’ homepage.
Kitapyurdu is the best Turkish site for English books by Turkish writers. It has a good collection of English and German books.
You can find many books in Kitapyurdu in rare languages like Ottoman, Bosnian, or even Somalian.
Click to check Kitapyurdu’s homepage.
Ilknokta is an online bookstore that offers a comprehensive range of books, including literature, children’s books, educational books, and more.
Click to check İlknokta’s homepage.
26. Pandora Books
Pandora is a well-established online bookstore in Turkey, known for its vast selection of books. From Turkish literature and international bestsellers to academic books and children’s literature, Pandora offers a book for every reader.
Click to check Pandora Books’ website.
27. Nadir Kitap
Nadir Kitap is a unique bookstore where you can find 9 million old books. They are the biggest sellers of Ottoman Empire-era books.
You can also find rare items like Australian hunting guides from the Colonial era.
Click to check Nadir Kitap’s website.
For more information, you can check my article “11 Unique Books Shopping Websites in Turkey“
Biletix is the most common and well-known website for events, activities, and concerts. Biletix is the Turkish subsidiary of Ticketmaster. I never needed another website other than Biletix.
There are many second-hand shopping websites in Turkey. Sahibinden is the oldest and most used one. There are many professional sellers on this website.
Dolap, and Letgo, operate more like garage sales.
Known For: Second-hand goods, cars, real estate
Sahibinden is a giant online e-commerce platform in Turkey. The website covers a vast array of categories, from real estate and automotive to personal goods and services.
What makes Sahibinden particularly valuable is its sheer size and diversity of listings. Whether you’re looking for a car, a house, a job, or even a pet, chances are you can find it on Sahibinden.
Click to check Sahibinden’s homepage.
Known For: Online marketplace for used goods
Letgo is an online platform for buying and selling used goods in Turkey. It is similar to a virtual flea market, where you can find anything from furniture to electronics, cars, and clothing.
What I find compelling about Letgo is its ease of use. Listing an item for sale is as simple as taking a photo, adding a description, and setting a price. Similarly, if you’re a buyer, you can search for items nearby, make offers, and chat with sellers directly through the app.
Click here to go to Letgo’s homepage.
Known For: Online second-hand fashion marketplace
Dolap is a popular online platform in Turkey for buying and selling second-hand fashion items.
From clothing and accessories to shoes and bags, you can find a wide range of pre-loved items at discounted prices on Dolap.
Click here to go to Dolap’s homepage.
HepsiEmlak, Zingat, and Emlakjet are the top search engines for browsing houses on sale in Turkey. The biggest and most popular website for properties is HepsiEmlak.
Known For: Comprehensive real estate listings and information
Hepsi Emlak is a comprehensive real estate website catering to buyers, sellers, and renters in Turkey. It provides a vast array of listings, making it a valuable resource for property seekers.
This is the top one I use because I love their map search function.
Click to check Hepsiemlak’s homepage.
Known For: Real estate listings and services
Zingat is one of Turkey’s leading online real estate platforms. If you’re in the market to buy, sell, or rent a property, Zingat offers a comprehensive database of listings across the country.
Click to check Zingat’s homepage.
Known For: Wide range of real estate listings
Emlakjet is another major player in Turkey’s online real estate scene. The site features listings for properties for sale or rent, from apartments to villas, offices, and even land.
Click to check Emlakjet’s homepage.
Letgo and Sahibinden are major players in second-hand car purchases. Yet, Arabam and Otoplus are the most popular sites solely focusing on cars and motorbikes.
Known For: Automobile buying and selling
Arabam is a leading online platform for buying and selling cars in Turkey. The site offers an extensive selection of used and new cars, commercial vehicles, and even motorcycles.
Click to check Arabam’s homepage.
Known For: Comprehensive car and motorbike listings
Otoplus is another excellent online marketplace for automobiles in Turkey. It features a wide range of listings, including cars, motorcycles, and commercial vehicles.
Click to check Otoplus’s homepage.