Online Shopping in Turkey (Everything from Homes to Food)

In Turkey, online shopping is more popular than ever. These days you can find everything from cars to cosmetics on shopping websites.

I am a Turkish shopper. Besides, as a family, we are all involved with online businesses. My wife, my sister, and my father also have separate e-commerce businesses. For these reasons, I know Turkish online shopping from different perspectives.

Here is my quick answer to the best online shopping websites in Turkey.

If you want to shop from one online shopping website in Turkey, then use Trendyol. Trendyol is the Amazon of Turkey that has most of your needs. Trendyol is the most popular and my personal choice.

I have lots of tips that I want to share with you. I hope you enjoy my guide on online shopping in Turkey as much as I do writing it.

I prepared my list with the most popular and reliable online shopping websites. I also categorized my list according to your needs.

My opinion may change depending on the category. Here are the categories that I outlined in this guide.

  • Online Marketplaces
  • Food and Grocery Shopping
  • Electronics
  • Fashion (including Clothing, Shoes, Accessories, Watches)
  • Books
  • Event Tickets
  • Second-hand products
  • Cars and Property

With the limited space, I tried to cover everything you can shop online in Turkey, but if you need more information, you can check the other articles that I linked in this post.

Let’s begin.

Turkish meatballs with yogurt and salad is a classical Turkish fast food that you can order online easily.

Food Ordering

Yemeksepeti is the best and fastest solution for your food orders. These services deliver your orders free of charge within 30 minutes.

Yemeksepeti is the oldest food delivery service. Nearly all the restaurants are subscribers to Yemeksepeti. Even in the smallest cities, you can order food with this portal.

Getir is the second-best food delivery service in Turkey and it is the biggest competitor of Yemeksepeti.

These services do not charge any delivery expenses.

If you want more options or want my more detailed review, you can check my article “11 Best Online Food Delivery Websites in Turkey

Visiting supermarkets is also fun in Turkey.

Grocery Shopping

For basic grocery shopping, YemeksepetiBanabi and GetirBuyuk are the best options. They deliver your grocery orders between 15-30 minutes in most cities.

For regular house shopping, Trendyol Market Section is another option. Trendyol is partnering with two big market chains (Migros and Happycenter). Additionally, many other producers also sell their products at Trendyol.

Another option is to do your grocery shopping directly from Migros. Trendyol and Migros deliver your order within 24 hours.

If you want more options or want my more detailed review, you can check my article “11 Best Online Supermarket and Grocery Shopping Websites in Turkey.

My daughter loves to open the goodies delivered.


Trendyol has the most variety because all producers and shops list their products on these shopping websites.

I also visit Teknosa, Vatan Computer, or Media Markt websites to see their prices.

Sometimes, I visit these electronics retail stores to get an idea of what I should buy. Then I purchase the product online because it is usually cheaper. 

Online shopping is usually cheaper than in-store purchases because retail companies also add their in-store expenses to the price of the product.

If you want more options or want my more detailed review, you can check my article “19 Online Electronics Shopping Websites in Turkey – Which Should You Use?

Fashion and Clothes Shopping

Online shopping websites with a massive collection of fashion items are Trendyol, Ciceksepeti, Boyner, Gittigidiyor, N11. They are all internet marketplaces where you can find many fashion brands. 

These websites have both Turkish and foreign brands in their inventories. You can find more than you are looking for on each of these websites.

If you want more options or want my more detailed review, you can check my article “Most Popular 9 Clothes Shopping Websites in Turkey

Now, Turkey is exporting their fashion products with Made in Turkey brands. Turkish fashion brands are turning into global brands.

Not sure about which Turkish fashion brands to buy from, you can also check my articles about Turkish fashion


You can buy shoes from an online shopping website like Trendyol Shoes or buy from alternative websites which sell mainly shoes. Flo and Deichman have specialized online shoe shops. They offer many well-known brands with budget prices.

Derimod also offers high-quality shoes. Derimod specializes in all types of leather shoes.

In the article “12 Reliable Online Shoes Shopping Websites in Turkey, I listed all the well-known Turkish online shopping websites.

Here is the latest gift that I bought for my mom on her birthday. I sent 8 family photos. They sent my mom a decorative tree with our photos on top. The total cost, including delivery, was less than 6 USD. Here is the link to the same product. Ciceksepeti specializes in flowers, personalized accessories, and gifts.

Accessories & Gifts

Ciceksepeti may outrank other shopping websites when it comes to accessories and gifts.

So Chic is the most famous accessories brand in Turkey. You can also design your accessories online and have them delivered to you.

If you are looking for jewelry, Altınbas is the biggest jewelry brand in Turkey. Zen Pırlanta is the biggest brand for accessories with diamonds in Turkey.

If you want more options or want my more detailed review, you can check my article “10 Fantastic Turkish Accessories Online Shopping Websites


There are not many shopping websites or web stores that I like for buying watches. I believe the best places to buy watches online are Etsy and Trendyol Watches.

Also, you can check my article “7 Best Turkish Shopping Websites to Buy Watches


Bookdepository is the best website for books that are not Turkish. There is no delivery fee, and the price of the book is the same worldwide. You can find English, Spanish, German, French, Polish, Italian, Finnish books here.

Kitapyurdu is the best Turkish site for English books by Turkish writers. It has a good collection of English and German books. You can find many books in Kitapyurdu in rare languages like Ottoman, Bosnian, or even Somalian.

Pandora, İlknokta, and Hepsiburada are other online reliable alternatives for buying books in Turkey.

Nadir Kitap is a unique book store where you can find 9 million old books. They are the biggest sellers of Ottoman Empire-era books. Yet, you can also find rare items like Australian hunting guides from the Colonial era.

If you want more options or want my more detailed review, you can check my article “11 Unique Books Shopping Websites in Turkey

Event Tickets

Biletix is the most common and most well-known website for events, activities, and concerts. Biletix is the Turkish subsidiary of Ticketmaster. I never needed another website other than Biletix.

Biletino and Passo are alternative websites for Biletix.

Second-hand products

There are many second-hand shopping websites in Turkey. Sahibinden is the oldest and most used one. There are many professional sellers on this website.

In Dolap, Letgo, there are not many professional sellers, these websites operate like garage sales.

Cars and Property

Sahibinden and Hurriyet Emlak are the top search engines to browse houses or cars on sale in Turkey.

A solution to the Language Problem of Turkish Shopping Websites

The biggest problem for foreigners in Turkey when shopping online is the language barrier. Most of the shopping sites do not have English language support. 

Yet, there is a solution to this problem.  I explained how to use Google’s Translate tool to translate websites and images with few clicks. Check my article “3 Ways to Use Google Translate in a Foreign Country.”

Things not to do when shopping online in Turkey? Is it secure?

Buying with your credit card online in Turkey is mostly secure. Turkish shopping websites are used by thousands of Turkish people every day.

If you are not comfortable with paying online, that’s ok. 

There is usually pay at a door option, depending on the product or shopping website. If you choose this method, you will pay the courier once your purchase is delivered. This will minimize your risk when purchasing the products.

The problems you will face with major websites will be minor. I have been shopping online for 15 years in Turkey and have never had any problems.

In any case, I would advise you to avoid these four things. 

  • Do not use a shared computer with your payment procedure
  • Check seller scores
  • Do not buy directly from the sellers’ website, even though it is cheaper. Major online shopping website marketplaces regulate sellers.
  • Do not buy second-hand electronics

Do not use a shared computer with your payment procedure. Even if the website is secure, the computer may not be secure.

Alternatively, you can use virtual credit cards with smaller balances than your normal credit card. You will limit your risk with this method.

Check seller scores on shopping websites, because the biggest problems you will face will be seller-related. For this reason, check the seller’s score and review the comments about the seller. 

Do not buy directly from the sellers’ website, even though it is cheaper. 

The products are nearly always cheaper on the seller’s website. Shopping websites earn a commission for the listing of the product. The commission is added to the price of the product on online shopping websites.

However, when you run into a problem, it is always nice to have a shopping website’s customer service. Shopping websites have mechanisms to put pressure on sellers to correct their mistakes.

For these reasons, I always shop from mainstream shopping websites and not directly from the seller’s website. 

Lastly, beware of buying second-hand electronics products in Turkey because it may be hard to return them. Furthermore, you would not have the warranty of the producer you would normally have when you bought a new product.

Turkish Websites commonly do not have English language support. Yet, you can translate and use them easily with Google’s free Translate tool. Click here to see my hacks on how to use Google Translate.

Efe Genit

I am a father, a passionate traveler, and a Turkish lawyer. You can enjoy my guides and tips about Turkey that only Turkish locals would know.

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