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38 Swedish Fashion Brands That You Can Buy Online

Sweden is famous worldwide for many things, like IKEA, the ground-breaking Swedish pop group ABBA of the ‘70s, and multinational company VOLVO.

The Nordic wave of novel ideas presents Swedish heritage, history, and culture through the art of fashion design.

I got pulled into Swedish fashion when I learned that H&M was a Swedish fashion giant, but that was just the tip of the iceberg.

Today, as a fashion addict, I am taking you to unveil the unique fashion trends and industry of the Nordic country of Sweden.

With this list of 40 Swedish Fashion Brands, let us shine a light on the best and most creative labels Sweden has to offer.

I love exploring fashion trends. Click to check my world fashion guides. I also linked them all at the end of this article.

1. H&M

Founded back in 1947 by Erling Persson and run by his son Stefan Persson and Helena Helmersson, the Swedish multinational retail company is loved for its budget-friendly fast fashion.

The Stockholm-based brand sells its products to over 74 countries.

As one of the most popular fashion brands in the world, H&M also collaborates with many major industry names, including Karl Lagerfeld, Viktor & Rolf, Jimmy Choo, and Roberto Cavalli, to create exclusive collections at reasonable prices.

H&M fulfills every fashion need under one roof by presenting elite and stylish products, including apparel for different purposes, footwear, bags, jewelry, and many other accessories.

Click to check the official store of H&M.

For more world-famous Fashion Brands like H&M, you can also check my most popular international fashion brands guide.

From Acne Studios’ Instagram

2. Acne Studios

Stockholm-based luxury fashion house Acne Studios concentrates on men’s and women’s ready-to-wear apparel, denim, footwear, and accessories.

Established in 1996, the Swedish label ACNE Studios’ name’s abbreviation is Associated Computer Nerd Enterprises.

Founded by Jonny Johansson, Mats Johansson, Jesper Kouthoofd, and Tomas Skoging, the brand also specializes in other Enterprises like Acne Film, Acne Advertising, and Acne Digital.

Since its launch, Acne Studios has evolved into a renowned fashion house with retail stores in prestigious locations, including Paris, New York, Tokyo, Los Angeles, Antwerp, and London fashion shows.

ACNE Studios features its collections twice a year at the Paris Fashion Week.

Click to check the official store of Acne Studios.

From Eytys’s Instagram

3. Eytys

Eytys is a Stockholm-based brand with exclusive collections of premium-quality shoes and clothing.

Established in 2013 by the long-time friends Jonathan Hirschfeld and Max Schiller, the label earned tremendous success through its revolutionary footwear line, which later evolved also into jeans and ready-to-wear collections.

The brand has many store locations in Stockholm and London and numerous multi-brand stores around the globe.

Click to check the official store of Eytys.

From Tretorn’s Instagram

4. Tretorn

Century-old fashion company was founded in 1891 by Swedish engineer Johan Dunker and later continued by his son Henry Dunker.

Tretorn is a sustainable functional and outdoor wear brand with the aim to make a positive change in the world.

Besides offering a wide range of contemporary, functional apparel for men and women, the brand also provides bags, sneakers, and boots.

Tretorn is best known for its iconic and eco-friendly products and contribution to the Olympic Games, the tennis story, and the preppy style.

Tretorn has become a world-famous fashion brand of sustainable, first-class quality, and innovative products.

Click to check the official store of Tretorn.

5. Tiger of Sweden

Founded in 1903 by the Swedish tailors Markus Schwartzman and Hjalmar Nordström.

The designer duo created a classic men’s wear brand, which was later expanded by adding a women’s and jeans collection.

The Stockholm-based fashion label offers a vast amount of products, including clothes, footwear, and eyewear.

Tiger of Sweden also serves numerous spots in Europe, Canada, and South Africa.

Click to check the official store of Tiger of Sweden.

6. Filippa K.

Filippa K. is known to be one of the leading Scandinavian fashion brands.

With its launch in 1993 by Swedish fashion designer Filippa Knutsson, the Stockholm-based fashion house has grown internationally with more than 200 employees across Europe.

Filippa K. offers a wide range of casual apparel, activewear for men and women, and outerwear and accessories.

Filippa’s designs highlight supreme quality, minimalistic design, timeless silhouettes, and environmentally friendly materials and manufacturing processes.

Click to check the official store of Filippa K.

From Nudie Jeans’ Instagram

7. Nudie Jeans

As the name already proposes, Nudie Jeans is a denim brand founded in 2001 by Maria Erixon.

The Gothenburg-based brand’s signature products are its wide variety of denim. 

Still, due to its major success and provision of high-quality, sustainable pieces, Nudie Jeans expanded its horizons by including jackets, shirts, knitwear, accessories, underwear, and kids’ collections.

Click to check the official store of Nudie Jeans.

8. Our Legacy

The independent Stockholm-based fashion brand Our Legacy was created in 2005 by Jockum Hallin, and Cristopher Nying.

Widely recognized for its peculiar clothes, the Swedish fashion label broke the stereotypes of “Scandinavian Minimalism”.

Starting only as a small side business, Our Legacy evolved into a serious Swedish fashion brand with a great reputation and added shirts, knitwear, bottoms, suits, outerwear, and accessories dedicated to men.

Click to check the official store of Our Legacy

From Sandqvist’s Facebook

9. Sandqvist

Founded in 2004 by three friends, Anton, Daniel, and Sebastian, Sanqvist is internationally recognized for its high-quality, well-crafted, functional bags.

The Scandinavian brand provides many types of bags, including backpacks, bum bags, tote bags, shoulder bags, weekend bags, wallets, and much more.

Sanqvist’s great attention to sustainability, practicality, simplistic designs, and care for the environment attracts many valued customers worldwide.

Click to check the official store of Sandqvist

From Fjällräven’s Instagram

10. Fjällräven

Fjällräven meaning “The Arctic Fox” in Swedish, is a brand dedicated to outdoor equipment, especially prestigious clothing and backpacks.

Established in 1960 by Åke Nordin from Northern Sweden, the brand advanced into an upscale brand for outdoor wear and equipment shipping to countries all across the globe.

Fjällräven provides a huge collection featuring every item you may need considering the outdoors.

Click to check the official store of Fjällräven

From Marc O’Polo’s Instagram

11. Marc O’Polo

Marc O’Polo is a worldwide famous Swedish-German fashion brand highlighting a prestigious collection of the finest quality.

The grand label was founded in 1967 by Rolf Lind, Göte Huss, and Jerry O.Sheets.

Marc O’Polo is best known for its clothing lines for men, women, and children, as well as alluring fragrances.

Click to check the official store of Marc O’Polo

If you are looking for fashion designs that are something similar but different, click to read my English Fashion Brands or my German Fashion Brands guides.

12. Stutterheim

Stutterheim brings you high-quality, handmade, and waterproof raincoats and rain boots for men, women, and kids.

Founded in 2010 in Stockholm, Sweden, Stutterheim has been creating attractive yet functional rainwear and outerwear utilizing superior quality materials and skilled craftsmanship.

Stutterheim is best known for its flawless attributes, timeless designs, simplicity, and functionality.

Click to check the official store of Stutterheim.

From CMMN SWDN’s Instagram


CMMN SWDN is a quite young Swedish men’s wear brand created in 2011.

Its founders and designers, Emma Hedlund and Saiff Bakir, create inventive fashion pieces inspired by international influences and the famous Scandinavian minimalism.

With clean silhouettes, quality materials, and modern aesthetics, CMMN SWDN features a portfolio of eye-catching men’s wear apparel, outerwear, accessories, and eyewear.

CMMN SWDN also provides the option of custom-tailoring.

Click to check the official store of CMMN SWDN.

From Polar Skate Co.’s Instagram

14. Polar Skate Co.

Best known for its popular skater clothing and skateboard decks, Polar Skate Co. is one of the most renowned and respected skateboard labels across the globe.

Internationally recognized for its high-quality collections present a vast amount of variety, including Polar surf pants, Polar Skate t-shirts, caps, hoodies, and more.

Many designs were created by its founder Pontus Alv himself, with the collaboration of Jacob Ovgren and other members of the Polar Skate team.

Numerous famous skaters have represented the brand designs, including Oskar Rozenberg, Shin Sanbongi, and Dane Brady.

Click to check the official store of Polar Skate Co.

From Très Bien’s Instagram

15. Très Bien

Très Bien is a retail clothing brand from Sweden.

The brand was created in 2006 by the brothers Simon and Hannes Hogemann with two of their friends, Björn Lindén and Jakob Törnberg Altewai.

Initially starting as a men’s wear clothing manufacturer, Très Bien rapidly gained success for its sportswear. The fashion brand draws inspiration from cultural and international high-end fashion.

With its headquarters and flagship store in Malmö, Très Bien showcases its men’s wear collections in its stores around Sweden and London, UK.

Click to check the official store of Très Bien.

From WeSC’s Instagram

16. WeSC

WeSC, which is the short form for “We are the Superlative Conspiracy”, is a Stockholm-based clothing brand specializing in casual wear influenced by skateboarding and snowboarding.

Since its launch in 1999, the Swedish fashion brand has experienced sky-rocketing success.

Later, the company opened several stores in Sweden and fashion hubs like New York City, Los Angeles, and Singapore.

WeSC offers a wide range of casual wear for men, women, and kids.

Furthermore, the label also presents alluring accessories and headphones.

Click to check the official store of WeSC

From Elvine’s Instagram


Elvine is a Swedish fashion company founded in 2001.

The street artist Daniel Mänd named the brand after his grandmother Elvine Mänd who used to be a seamstress from Estonia and sewed clothes during World War 2 that were being sold to Sweden.

Her grandson and founder of the brand inherited her passion and creativity and revitalized his grandmother’s craft.

By drawing inspiration from Swedish street culture, Elvin creates sophisticated, contemporary clothing to sustain the harsh Swedish weather as well as provide functionality.

Elvine is best known for its supreme quality jackets but also offers a wide selection of casual apparel and accessories for men and women.

Click to check the official store of ELVINE.

18. Sun Buddies

Sun Buddies is an exceptional unisex eyewear brand derived from its parent company TRÈS BIEN.

The Swedish label presents all sorts of handmade sunglasses and frames but originally draws inspiration from the eyewear worn by actress Bibi Andersson in the 1966 Movie, Persona.

Click to check the official store of Sun Buddies.


If you’re looking for high-quality and beautifully designed Scandinavian watches, take a look at TRIWA.

TRIWA stands for “Transforming the Industry of Watches”.

The brand owns a well-maintained reputation amongst its customers and admirers for its modern, colorful, and unique watches at a reasonable price.

Click to check the official store of TRIWA

From Hestra Gloves’ Instagram

20. Hestra Gloves

Hestra is a family business founded by Martin Magnusson way back in 1936.

The Stockholm-based brand designs and manufactures all sorts of high-quality gloves made from different materials for different purposes.

Hestra includes a great selection of hand gloves for men, women, and kids, such as running, skiing, climbing, biking, or waterproof gloves.

Click to check the official store of Hestra.

21. Nathalie Schutermann

Nathalie Schutermann is an upscale, multi-brand store situated in Stockholm, Sweden.

The brands’ fashion stores are one of Sweden’s most exclusive boutiques where you can find major international designer brands like Prada, Marc Jacobs, YSL (Yves Saint Laurent), Balenciaga, and numerous more.

Click to check the official store of Nathalie Schutermann

Swedish fashion designers have similar styles to German Fashion Designers. Click to read my guide on German Fashion Designers to learn more.


Sustainable and slow-fashion brand ASKET is a quite popular Swedish clothing brand initially selling men’s wear.

Asket started off with a casual apparel line dedicated to men but has recently added a permanent collection for women as well, featuring exclusive knitwear garments, scarves, and shirts of the utmost quality.

Asket ensures simplistic yet modern designs made of sustainable and ethically obtained materials within an eco-friendly manufacturing environment.

Click to check the official store of ASKET

From NA-KD’s Instagram

23. NA-KD

Founded in 2015 by Jarno Vanhatapio, NA-KD is a Gothenburg-based fashion e-commerce company.

The fashion retailer claims to be one of the fastest-growing fashion brands in Europe, with women as its target audience.

NA-KD offers an enormous selection of trendy and cost-effective apparel ranging from tops, shirts, bottoms, and dresses to outerwear, swimwear, accessories, footwear, and more.

Click to check the official store of NA-KD.

From Swedish Stockings’ Instagram

24. Swedish Stockings

With the discovery of the fact that nearly two billion pairs of tights and hosieries were thrown away each year, Linn Frisinger and Nadja Forsberg decided to come up with the brand Swedish Stockings to provide high-quality hosiery to minimize its annual discard.

The brand uses a nylon yarn called ECONYL, made from unwanted fishing nets to create fine quality and ecologically dyed tights with a 3-D knit that provides maximum stretch.

Swedish Stockings offers a vast amount of tights and hosiery to suit all types of weather and occasions.

Click to check the official store of Swedish Stockings

From Cos Stores’ Instagram

25. COS

COS is a Swedish brand and a part of H&M, providing quality.

The brand offers modern, urban, and trendy collections for men, women, and kids, highlighting superior quality, relaxed silhouettes, and tastefully combined color palettes.

Made from the finest materials, COS made a name of its own with its sustainable and stylish assortment of essentials.

Click to check the official store of COS.

Want to compliment your outfit with a unique fragrance? Check out my guide on the best European Perfumes.

From Ida Sjöstedt’s Instagram

26. Ida Sjöstedt

The Swedish designer Ida Sjöstedt is a major name in the Swedish fashion industry.

Since its launch in 2001, the fashion designer has grown its name into one of the leading names in the Scandinavian market.

Ida Sjöstedt stands out for her beautiful lace dresses and embellished details, occasional gowns, blouses full of glitz and glamor, and all that while coming from a country known for its minimalistic options.

Besides dresses, Ida Sjöstedt also presents casual women’s wear, accessories, bags, and shoes.

Click to check the official store of Ida Sjöstedt.

27. Vagabond

Vagabond is a Swedish success story born in 1973.

Initially starting as a men’s footwear brand, Vagabond expanded later also into women’s shoes.

The shoe brand is recognized for its highly sophisticated, modern, and comfortable footwear and offers all kinds of shoes and boots.

Other than that, Vagabond also provides a wide selection of bags.

Click to check the official store of Vagabond.

From Monki’s Instagram

28. Monki

Monki is a Gothenburg-based clothing brand featuring apparel lines mixed with Scandinavian heritage and innovative street style dedicated to young, urban women.

After its first store opened in 2006, the fashion label joined H&M Groups in 2008 and is among the leading clothing brands in markets across Europe and Asia.

Click to check the official store of Monki.


Arket is a modern clothing brand and part of H&M Group.

With its head office in Stockholm, Arket offers all essential fashion products for men, women, and children.

Arket aims to create sustainable, widely accessible, and durable pieces of the utmost quality that last a long time.

The brand features its products in different locations in Sweden and Copenhagen, Munich, London, and Brussels.

Click to check the official store of ARKET

From Stenströms’ Instagram

30. Stenströms

Stenströms happens to be one of the oldest Scandinavian companies and, therefore, is a brand to consider due to its expertise in the market.

Opening up in the 1880s, Stenströms has ever since maintained its fine-quality and prestigious designs and offers an extensive range of apparel and accessories for both men and women.

Click to check the official store of Stenströms.

From Whyred’s Instagram

31. Whyred

Whyred is a classical Swedish apparel brand created by the designer Roland Hjort.

The fashion brand is characterized by its colorful, clean designs with fine details and preppy aesthetics.

Whyred offers an exclusive collection of clothes, handbags, and shoes for both men and women.

Click to check the official store of WhyRed.

From Boomerang’s Instagram

32. Boomerang

The company was established in 1976 by two enthusiasts Mr. Kenneth Andram and Mr. Peter Wilton.

Boomerang is a Stockholm-based brand concentrating on supreme quality clothing for men and women, including jackets, t-shirts, shirts, bottoms, and more.

Click to check the official store of Boomerang

From Hunkydory’s Instagram

33. Hunkydory

The couple Ulrika and Christopher Bjercke founded Hunkydory in 1996 in Stockholm.

David Bowie made up the Scandinavian luxury brand’s name, meaning everything is “cool and calm”.

Hunkydory offers a large collection of tops, bottoms, knitwear, jackets, and dresses.

Click to check the official store of Hunkydory.

34. J Lindeberg

Created by Johann Lindeberg in 1996, the Stockholm-based brand designs and produces functional wear, including a range of training clothes, golf and ski clothing, shirts, and suits.

Click to check the official store of J Lindeberg.

From Craft’s Instagram

35. Craft

Starting in the 1970s, Swedish Sportswear brand Craft has ever since been convincing its customers with its high-quality, simplistic designs and functionality.

The Nordic label Craft offers a wide array of lines, including activewear for running, cycling, skiing, etc… 

Click to check the official store of Craft.

From DRKN’s Instagram

36. DRKN

DRKN is a Swedish streetwear brand founded in 2015, entirely inspired by the world of streetwear, tech, and gaming.

It is best known for its dark yet sophisticated aesthetic and digital culture-inspired designs.

DRKN presents a large selection of shirts, hoodies, pants, jackets, headwear, and accessories.

Click to check the official store of DRKN.

From ISBJÖRN of Sweden’s Instagram

37. ISBJÖRN of Sweden

The Nordic Kidswear brand ISBJÖRN creates all sorts of clothing and outerwear for babies, children, and teens.

In 2005, Maria Frykman Forsberg and Camilla Schmidt came up with the idea to create a fashion label solely dedicated to kids’ apparel, especially outdoor wear, due to the lack of kids’ outerwear in the market.

ISBJÖRN covers all your children’s apparel needs to keep them dressed weather-appropriate with first-class quality products.

Click to check the official store of ISBJÖRN of Sweden.