As a Turkish blogger, I just wanted to write something different and started searching for Pakistan, and Pakistani Fashion really fascinated me.
I never knew that Pakistani Fashion was that impressive and diverse, and I loved Pakistani designs.
With the help of a Pakistani friend of mine, Asma Schleicher, we have prepared this Pakistani fashion guide brand. We hope you enjoy it as we enjoyed preparing it.
Pakistani Fashion is the melting point where all of its diverse cultures fuse together into a beautifully composed outfit.
Keeping today’s modern era in mind, Pakistani clothing brands pay close attention to including international modern fashion trends in their designs, yet maintaining the Pakistani characteristics that define their unique look using high-quality materials.
I listed 37 of the most famous Pakistani Fashion Brands. So without any further redo, let’s dig right into it.
I love exploring fashion trends. Click to check my world fashion guides. I also linked them all at the end of this article.
If you are looking for cool and chic pieces for your wardrobe, Limelight is your go-to.
Launched back in 2010, the brand has grown into a widely loved shopping option providing fresh, vivid, and attractive styles at an economical rate.
The fashion brand offers a wide range of unstitched, western, ready-to-wear, accessories, footwear, kids wear, and men’s variety with countless options to choose from; basically a one-stop shop for all your fashion needs.
Limelight’s main goal is to create traditional fashion fused with Western to cater to the demands of fashionistas of all ages while keeping the prices easy on your pockets.
Click here to check Limelight’s official website.
If you’re looking for funky, edgy pieces to spice up your wardrobe, you should definitely take a look at Khaadi’s collection.
With a packed range of modern traditional wear, western wear, accessories, shoes, and even bedding and furniture, Khaadi won’t disappoint you at all.
The beautiful Turkish actress Esra Bilgiç, best known for her role as Halime Hatun in the historical Turkish TV series Diriliş: Ertuğrul, became the new Brand Ambassador of Khaadi in 2020, delivering stunning inspiration in Pakistani attire.
Click here to check Khaadi’s official website.
Turkish fashion‘s influence on Pakistani fashion fascinated me.
3. Junaid Jamshed
J. or officially known as Soully East J. was created by the former Pakistani singer, songwriter, TV personality, and preacher Junaid Jamshed.
After launching back in 2002, the brand initially focused only on Pakistani men’s wear like Shalwar-Kameez (the traditional Pakistani outfit), groom’s wear, waistcoats, unstitched fabric, and shoes.
The brand later expanded its variety later on to women’s, kids’, and teens’ wear, as well as perfumes.
J. gained great popularity among its buyers, especially men, due to its reinvention of traditional clothes with a blend of modernism.
The famous Diriliş: Ertuğrul stars Nurettin Sönmez and Cengiz Coşkun have worked in collaboration with J. on their character’s dedicated perfumes “Defender” and “Savaşçı”.
Click here to check J.’s official website.
4. Gul Ahmed
Gul Ahmed is among Pakistan’s leading textile companies and is popular for its premium fabrics, attractive color palettes, and inventive designs that captivate people of all ages.
You will find a variety of clothing lines of casual and formal wear for men and women, as well as accessories and home items like bedding, cushions, and bath items.
Gul Ahmed keeps coming up with new innovative, and attractive designs on a regular basis and continues to provide proof of its impeccable quality.
Click here to check Gul Ahmed’s official website.
5. Nishat Linen
Nishat Linen is one of the most successful and biggest textile companies in Pakistan, owned by the company Nishat Group.
You will be amazed by their high-quality collections of women’s and men’s wear, as well as their versatile range of kids’ apparel and home items.
Besides their victorious clothing brand, The Nishat Group has also created a popular mall, The Emporium Mall, and a 5-star hotel, The Nishat Hotel, which all are worth a visit.
Nishat Linen has something for everyone.
Click here to check Nishat Linen’s official website.
6. Maria B.
Pakistani fashion designer Maria B. is one of, if not the biggest fashion designers in Pakistan.
As a graduate of the Pakistan Institute of Fashion and Design, Maria B. founded her eponymous label in 1999.
Maria is utterly famous for her tasteful color combos, fine detailing, embellishments, and gorgeous embroidery.
The notorious designer, who has also been dubbed “the Coco Chanel of Pakistan” has worked with almost every Pakistani celebrity you can imagine.
Moreover, she has also collaborated with international stars like those of the famous Turkish historical drama series Diriliş: Ertuğrul.
Known for her trendy designs, modern cuts, innovative approaches, and traditional aesthetics, Maria B is adorned by women of all ages.
Click here to check Maria B‘s official website.
7. Deepak Perwani
Pakistani fashion designer Deepak Perwani is your guy to call if you want something out of the box.
He is viewed as the man responsible for changing the face of Pakistani menswear.
Deepak is best known for incorporating elements of Mughal and traditional Pakistani fashion mixed with contemporary aesthetics.
With that in mind, he greatly concentrates on keeping each of his pieces cool, elegant, and edgy all at the same time.
But what makes Deepak Perwani stand out even more from the crowd are his numerous awards in Pakistan and abroad.
Moreover, he also served as Pakistan’s cultural ambassador to China and Malaysia and works for poverty alleviation in numerous charities.
Click here to check Deepak Perwani‘s official website.
For more Pakistani fashion designers like Maria B and Deepak Perwani, read my Pakistani Fashion Designers guide.
8. Agha Noor
Agha Noor is one of the most famous brands in terms of beautifully embroidered Kurtas (loose shirts) and dresses utilizing innovative motifs and color combinations.
Started by two young sisters, Agha Hira and Agha Noor, aged 22 and 18 at that time, the brand was born in 2011 and evolved into one of Pakistan’s leading fashion brands nationally and internationally.
Agha Noor’s intricate embroideries and embellishments, along with complimenting color accents, will give you a hard time leaving the store empty-handed.
The fashion brand is best known for its high-quality thread work and pretty designs focusing on semi-formal to formal wear.
Established in 2003, Outfitters is a one-stop destination for all Western wear demands among the young generation of Pakistan.
The clothing brand focuses on casual and everyday apparel targeting an audience of men, women, and juniors. It also includes accessories, footwear, and fragrances in its ever-changing assortment.
Outfitters keep coming up with new ideas and designs every few weeks, thus having no repetitive collections.
Therefore, as a customer, you may experience new collections the next time you visit the store.
Click here to check Outfitter’s official website.
10. Sana Safinaz
Sana Safinaz is one of Pakistan’s most prestigious luxury-retail fashion labels, offering collections from elegant ready-to-wear and unstitched fabrics to Bridal Couture lines.
Other than that, Sana also presents assortments of shoes, kids’ wear, and accessories catering to all sorts of preferences.
Click here to check Sana Safinaz’s official website.
11. Alkaram Studio
Alkaram Studio is a highly-demanded textile brand in Pakistan.
The brand is loved for its creative fashion fabrics, accessories, shoes, home articles, and exclusive attires for women, men, and kids, whether Eastern or Western.
Alkaram Studio keeps coming up with modern shapes and cuts and keeps delivering sophisticated designs.
Click here to check Alkaram Studio’s official website.
As a high-street brand, Sapphire is one of the biggest names in the Pakistani textile industry.
Sapphire is loved by its customers for its use of pure fabric and unmatchable designs to manufacture designer wear for the masses at affordable prices.
Sapphire’s variety includes traditional and Western wear for men, women, and kids.
Furthermore, you will be able to find Sapphire’s cosmetics, fragrances, accessories, shoes, and home items of excellent quality.
Click here to check Sapphire’s official website.
Like many other fabulous Clothing lines, Beechtree is another one of Pakistan’s top-class Fashion Brands.
With its aim to produce edgy, eccentric, and eye-catching color combinations, Beechtree didn’t fail since 2010 in maintaining its great reputation.
The brand’s main focus is on free-spirited young girls confident to make a statement with their style choice.
You can avail anything from ready-to-wear to unstitched, accessories to shoes, and western wear to fragrances.
Click here to check Beechtree’s official website.
If you’re looking for fine quality material, unique desgşns, and embroideries, then you should definitely take a look at Bareeze’s collections.
The brand offers a wide range of unstitched premium quality fabrics you can purchase as a whole dress or as single pieces.
It also has a whole store section dedicated only to men’s wear, including all types of traditional clothing, footwear, and accessories like pocket squares, metallurgy, shawls, scarves, and belts.
Click here to check Bareeze’s official website.
15. Asim Jofa
Next up, we have the notorious Asim Jofa, who offers an extensive range of clothing that goes straight for a luxury lifestyle.
Whether simple yet high-quality day-to-day wear, formal, or couture, each of his pieces is undoubtedly mesmerizing.
Born into a family of jewelry designers, Asim Jofa started his journey with his brother and opened a small jewelry shop in Karachi in 1993.
However, after a partnership of a whole decade, the Pakistani fashion designer recognized his true passion for fashion design and turned his jewelry shop into a clothing store.
In 2013 he went to study design in London and came back to Pakistan with a polished skill set.
Today, Asim Jofa creates almost 12 collections each year, making him one of the busiest designer brands in Pakistan.
Click here to check Asim Jofa‘s official website.
16. Zainab Chottani
Zainab Chottani is one of the front runners in the Pakistani fashion world, mainly known for her exquisite formal and bridal wear collections.
She introduced her first-ever bridal line in 2010 in collaboration with model, actress, film director, and entrepreneur Feriha Altaf.
Only two years later, Zainab Chottani stepped into the world of ready-to-wear clothing and now has numerous casual, formal, and bridal lines under her eponymous label.
Also, most of Zainab Chottani’s designs are custom-made.
Zainab is always ready to alter the design, work, and even the colors of a dress according to her client’s needs making her one of the most popular fashion designers in Pakistan.
Click here to check Zainab Chottani‘s official website.
17. Hassan Sheheryar Yasin (aka HSY)
Hassan Sheheryar Yasin, also commonly known as “HSY” is what Harper’s Bazaar Magazine once called the “New King of Couture”.
The fundamentals of his designs are intricate, traditional work and fabrics crossed with modern designs and silhouettes, resulting in collections that speak to multiple generations.
With great attention to detail, HSY creates breathtaking pieces which are regularly featured on the ramps.
Today, HSY is stocked in its 14 outlets present in Pakistan, UAE, Saudi Arabia, the US, and the UK.
Click here to check HSY‘s official website.
18. Zara Shahjahan
If you love nature, you will love Zara Shahjahan.
The Lahore-based designer is adorned in Pakistan and abroad for her charming designs inspired by history and nature, celebrating vintage Pakistani fashion.
She is recognized for integrating flowers, birds, and beautiful embroidery while using calming color palettes and innovative, modern cuts.
Zara Shahjahan jumped into the world of fashion and design in 2014 after graduating from the esteemed National College of Arts (NCA) in Lahore.
Her designs represent the peaks of unmatched craftsmanship, high-quality fabrics, and great attention to detail.
Click here to check Zara Shahjahan‘s official website.
19. Sobia Nazir
Established in 1995, Sobia Nazir is one of Pakistan’s leading brands offering affordable designer wear for women.
Premium quality, affordability, and innovation in design are the essence and work philosophies of Sobia’s designer label.
Sobia Nazir offers an impressive luxury range under 7 sub-brands, including casual wear, ready-to-wear, formal & bridal wear, and embroidered fabrics.
Her designs feature beautiful patterns and attractive color combinations alongside contemporary cuts to give the modern Pakistani woman a classy, stylish look.
Sobia Nazir’s bridal designs embody a fusion of traditional and contemporary looks.
By utilizing exquisite craftsmanship, fine thread work along with precious and semi-precious stones, she makes sure to give each bride a glamorous look.
Click here to check Sobia Nazir‘s official website.
In 2013, the label Outfitters launched Ethnic as an extension brand to create modern ethnic wear for women, men, and kids.
As the brand’s name already proposes, it focuses on highlighting the ethnic beauty of Pakistani people through its fashion line to help them embrace their roots.
Ethnic is known for its experimental use of distinct textiles, prints, and innovative cuts, contributing to its high demand among its customers.
Click here to check Ethnic’s official website.
Initially started as Eden Apparels and founded in 1988, the brand gained quick fame for its high-quality kidswear.
Therefore, Edenrobe expanded its portfolio to men’s and women’s casual wear and also included accessories and fragrances, all resulting in its ultimate success.
Click here to check Edenrobe’s official website.
22. Royal Tag
Royal Tag is a Pakistani Fashion Brand dedicated to its valued male customers.
It was launched back in 2012 and has grown ever since, covering all fashion necessities of men, whether Eastern or Western wear.
You will be able to find anything from shirts, pants, jackets, and coats to traditional Salwar-Kameez, waistcoats, and more.
Click here to check Royal Tag’s official website.
23. Rang Ja
Rang Ja, which translates into “Get colorful” in Urdu, is a very popular brand among young women.
As the name already proposes, their collections consist of extremely vibrant and colorful clothes tastefully made with ethnic influences utilizing exotic embellishments, embroideries, appliques, beads, and unique patterns.
Click here to check Rang Ja’s official website.
Established by the strong team of a husband and wife, the modern clothing brand Generation came into being in 1983.
Its philosophy was to create affordable ready-to-wear fashion for the modern Pakistani woman by fusing Western elements with traditional Eastern designs to provide a solution to the growing demand of the brand’s customers.
Click here to check Generation’s official website.
25. So Kamal
So Kamal is one of Pakistan’s numerous retail brands and launched in 2012.
However, the brand is backed up by the oldest textile mill in Pakistan called KAMAL Ltd., which was founded back in 1954.
Due to the fact that So Kamal produces their products on their own, you can avail them at reasonable prices compared to its competitors.
The fashion brand will surprise you with its high-quality and beautiful collection of traditional unstitched and ready-to-wear apparel for men and women.
Click here to check So Kamal‘s official website.
Chinyere is a high-street fashion label symbolizing class and elegance and is famed for its premium quality.
The brand was launched in 2000 and became ever since the favorite of many women and girls.
Chinyere offers an incredible range of formal, semi-formal, and casual wear. Moreover, Chinyere’s collections include accessories like shawls and bags, as well as men’s wear.
Their alluring embellished outfits with exotic appliques and embroideries, along with fabrics of the finest quality, can catch anyone’s attention.
Click here to check Chinyere‘s official website.
Founded in 2006, the clothing brand Warda expanded from a single store to now countless retail stores all across the country.
It rapidly gained fame for its unmatchable quality at unbeatable prices compared to its other retail competitors.
Best known for its fresh and ever-changing designs, the brand keeps delivering great wardrobe options to its high-value customers.
Warda carries a packed range of unstitched and ready-to-wear (Pret) outfits varying from traditional suits, dresses, shirts, and bottoms and even offers numerous fragrances.
28. Leisure Club
Leisure Club is a widely admired fashion brand, especially among mothers, due to its vast variety of kid’s apparel and infant wear.
Not only does the label address children’s wardrobe needs, but it also offers a huge variety of western wear for men and women.
After its birth in 1997, Leisure Club is known for its careful choice of fabrics and details, ensuring comfortable fashion for its customers.
Rather than including recent international trends, the company focuses on designing timeless fashion, so their customers may enjoy their creations for an indefinite amount of time.
Their sustainable materials and attractive designs will truly attract anyone to buy.
Click here to check Leisure Club’s official website.
Almas, which translates into “diamond” in Arabic, is a well-known brand highlighting the fashion needs of urban men and women.
After launching its first store in Lahore in 2003, the label quickly outgrew everyone’s expectations by producing remarkable quality clothing and modern design in Eastern and Western wear.
Almas brings you a broad spectrum of international seasonal trends fused with their own innovative designs that will make you stand out.
At Almas, you will find an abundant variety of Western high-street to functional wear as well as modern traditional wear, footwear, and accessories.
Click here to check Almas’s official website.
Ego is a highly appreciated brand loved by its female customers ever since it came into being.
Through its ever-changing collections, it emphasizes the modern Pakistani woman by using excellent, soft fabric, beautiful embroidery, and innovative, modern designs.
You will find anything from colorful, quirky patterns and prints to solid, bold pieces with an edge.
Their portfolio includes modern Pakistani ensembles and kidswear.
Click here to check Ego’s official website.
31. Bonanza Satrangi
Beginning in 1976, Bonanza initiated ready-to-wear winter apparel for men, women, and children.
Since that time, the label has gained much respect and appreciation from its buyers for its unmatchable quality of material and price value.
After its great success, it expanded its portfolio further into exclusive women’s wear with its clothing line Satrangi and again reaped great triumph.
The extremely famous fashion brand Bonanza Satrangi will surprise you with its vast range of unstitched and ready-to-wear traditional clothing for men and women.
Besides that, they offer a great number of sweaters and bed sheets and even created their own fragrance and cosmetic line.
Click here to check Bonanza Satrangi’s official website.
32. Sania Maskatiya
Sania Maskatiya is one of the most renowned labels across Pakistan.
The award-winning fashion brand expanded its profile into various sectors over the past years, including collaborations, exceptional collections, and showcased numerous runway shows in Pakistan, India, Europe, and the US.
Sania Maskatiya is the first Pakistani brand to showcase its prestigious collections at the esteemed New York Fashion Week (NYFW) for 3 consecutive times.
The brand keeps stunning its customers with dazzling fabrics, sensational hues, and outstanding artistry, all combined in an assortment of traditional luxury prêt, unstitched, and ready-to-wear casual outfits as well as formal and bridal wear for men and women.
Click here to check Sania Maskatiya’s official website.
33. Cross Stitch
Emerging from the classic cross-stitch technique that dates back to ancient times, the brand used to specialize only in this art form but evolved later to limitless designs.
Cross Stitch specializes in contemporary designs to merge traditional thread work.
With tastefully combined colors and innovative cuts, the brand provides beautifully embroidered occasional wear, unstitched apparel for both men and women, prêt, along with skincare and accessories.
Due to its commitment to offering new variety every few weeks while maintaining prestigious quality, Cross Stitch remains one of the finest retail brands in Pakistan.
Click here to check Cross Stitch’s official website.
The fashion brand Motifz practices expertise in artwork utilizing explicit materials, impeccable embroideries, and a perfect composition of colors to compose designs to make its customers trendsetters, not trend followers.
Their beautiful collections include unstitched fabrics and ready-to-wear apparel ranging from casual, semi-formal to formal that can be tailored to your specific needs.
With a history of nearly 20 years of utmost quality and exquisite designs, Motifz has grown into one of Pakistan’s leading fashion brands delivering attractive designs without a halt.
Click here to check Motifz’s official website.
35. Haroon’s Designer
If you require proper Eastern and Western formal men’s wear, a visit to Haroon’s Designer is a must.
You will find a vast array of traditional clothes like Shalwar Kameez (traditional dress as seen in the picture), Sherwani (long formal coat worn over a Shalwar or trousers at formal events), waistcoats, and groom wear.
Besides Eastern wear, Haroon’s Designer covers all needs in Western formal wear which includes formal suits, tuxedos, formal shirts and pants, unstitched suits, and eastern-western combos.
Haroon’s Designer apparel will help let your personality shine through for an occasional event.
Click here to check Haroon’s Designer’s official website.
36. Republic WomensWear
Republic Womenswear is among one the most prestigious fashion brands in Pakistan.
Known for its remarkable craftsmanship, alluring color combinations, fine embellishments, superb embroideries, and exclusive designs, the brand rapidly climbed up the ladder of success.
It offers a huge range of unstitched fabrics, casual and formal prêt, luxury and wedding formals as well as bridal couture.
Furthermore, Republic Womenswear will amaze you with its unique jewelry pieces and statement clutch bags.
Click here to check Republic WomensWear’s official website.
Founded in 2004, Thredz has provided its customers ever since with wonderful designs under the latest world fashion trends.
It owns plentiful stores spread throughout the country as well as locations internationally like Houston and Texas in the US.
Being one of the leading fashion brands in Pakistan, Thredz strives to bring forward exciting outfits with vivid color palettes, trendy appliques, and embroideries.
Thredz presents a wide selection of ready-to-wear kurtas for men and women, formal wear, and unstitched fabric that you can get tailored to your liking.
If you need a new outfit or a whole wardrobe change, Thredz’s in-store stylists are more than happy to help you with any assistance.
My Fashion Guides
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