I am the grandson and son of tailors. When I was a baby, I slept between fabric rolls. This also became evident when I opened this blog. This blog was to be a travel blog, but I found out that I really like writing about fashion.
I did not know that this family tradition had affected me this much and I had no idea that I knew this much about fashion trends.
Okay, I need to stop talking about me, tell you all the information you need to know about the Istanbul fashion landscape.
In recent years, Istanbul has become a more liberal place to dress how you want, due to the constant influence of the western fashion world.
Today, Istanbul has become a playground for fashion lovers. Recent trends in world fashion have massively changed the looks seen on the high streets of Istanbul.
As most clothing brands in Turkey are selling their designs not only in Turkey but also in Europe, Turkish fashion continues to renew itself to compete with the European fashion industry.
Today even the traditional Turkish fashion styles are reimagined with modern twists and Turkish clothing brands are determined to match European fashion houses in quality, designs, and originality.
Now more than ever, Turkish designers can blossom and transform their ideas into works of art that are now being seen by the world.
As the Turkish fashion industry gains more share in the international fashion economy, fashion events in Istanbul have begun to make a name for themselves.
Each year Istanbul hosts hundreds of international Apparel & Clothing exhibitions as well as many fashion trade shows and Fashion Week events.
In this guide all information that you need to know when shopping in Istanbul and link my relevant articles for you to get more information on the topic that you need to know more.
Is Istanbul good for clothes shopping?
A shopping trip in Istanbul can be a magical experience, from Luxury designers’ fashion stores to Ottoman Bazaars where you can find beautiful handmade items such as jewelry, leather pieces & fabrics.
Istanbul has countless malls that you can lose yourself in. Yet, if you wish to experience real Turkish life and enjoy shopping at the same time, here are the places to go shopping:
In the European side of Istanbul, districts of Taksim, Etiler, and to some extent Besiktas and Nisantası are the places where you can wander around the fashion stores and enjoy walking in the daylight.
In the Anatolian side of Istanbul, Bagdat Street and Kadikoy district offer the same shopping experience.
The Eminonu and Grand Bazaar area are excellent for traditional clothes, and wholesale clothes shopping.
Additionally, an incredible amount of clothing is disposed of by other means than retail clothing stores.
Clothes with small defects or over-produced products which could not be sold in boutique stores are sold on the back streets of Istanbul or local markets.
This means you may be able to pick up that dress you loved for half the price if you are willing to search it in the markets of Istanbul.
One of the best clothes markets in Istanbul where you go on fashion hunting is Ortakoy Sosyete Pazari (“Ortakoy High Society Market”). This market is only open every Thursday.
If you wish to shop Turkish brands online, you can also check my guide Clothes Shopping Websites in Turkey about Turkish shopping websites where you can find many fashion brands in the same place.
Are clothes brands cheaper in Istanbul and in Turkey?
Clothes are generally cheaper in Istanbul and in Turkey because Turkey has a big fashion industry and even the international brands have textile mills in Turkey.
For this reason, Turkish clothing and some well-known brands are cheaper in Turkey.
Many companies manufacture clothes in Turkey, H&M, River Island, Next, Zara, and many more taking advantage of the excellent quality Turkish cotton and textiles available here at lower costs.
Yet, some international brands are more expensive in Turkey due to transport costs, import, and luxury taxes.
Western brands like Nike, H&M, and Zara convert their prices on a seemingly regular basis. This is noticeable when the Dollar to Lira conversion rate fluctuates.
Turkish brands do their best to accommodate their buyers by trying to keep prices as low as possible, but they have to set a price standard for their products, which can seriously affect sales.
After the pandemic, the Turkish economy was hit hard. Recently, the average wage for a Turkish Citizen is $415 a month. When you compare this to buying products from western brands, it is easy to see how that may be difficult.
Lastly, in Istanbul stores have higher rental, employment expenses for this reason clothes shopping in other Turkish metropolitan cities like Izmir and Ankara may be cheaper.
Brands that You Should Know When Shopping in Istanbul
Most Turkish locals fill their wardrobes with a combination of Turkish and international fashion brands.
You can find H&M, Zara, Tommy Hilger, Lacoste, and other well-known brands and their stores in Istanbul.
In this section of the guide, I will introduce you to some of the Turkish brands that you will encounter in Istanbul.
Koton is leading the way for modern Turkish style, with many of its pieces being influenced by what is seen at major fashion events across the globe.
Koton was founded in Istanbul in 1988 by the couple Yılmaz Yılmaz and Gülden Yılmaz.
With stores located in 28 countries and headquartered in Istanbul, Koton has quickly set a name for itself amongst the fashion-forward.
Koton is great for understanding the need for different styles and always updating what is wanted at the time. Whether you need clothing for the average day or a party piece, you will be able to find a style to fit you.
The brand mainly focuses on young adults. Koton follows and guides what young people want to wear, with influencers from Instagram and Ticktock showcasing fresh new styles; you can count on Koton to be the first in the Market to have it available.
Age range: 0-45
What you will find in Koton Stores:
- Outfits for parting your night away
- Casual attire
- Jeans with wide range of styles
- Bags and accessories
With prices in the low to mid-range, Koton is a go-to for most younger people who want to showcase their style in school and the workplace.
I also love Koton’s clothes, because I do not like synthetic clothing. As the name suggests, the brand mostly uses cotton fabric and I love pure cotton clothes.
Here is the official website and online shop of Koton.
Trendyol started as a fashion brand in 2010. Then Trendyol continued its growth trajectory and became the biggest online shopping website in Turkey.
Today, 1 million packages per day are delivered to over 30 million Trendyol customers.
Even though Trendyol became the most used online shopping website in Turkey, Trendyol’s fashion brand continues to be well known and popular.
Age range: 20-60
What you will find among TrendyolMilla products:
- Beachwear and bikinis
- Beautifully cut dresses and jeans
- Trendy hoodies and sweaters
- Modest casual wear
- Wide range of high quality coats and jackets
Despite Trendyolmilla having no physical stores, it is one of top selling fashion brands in Turkey.
You can buy TrendyolMilla and TrendyolMen clothes and apparel in Trendyol. You can check TrendyolMilla and TrendyolMen online shop by clicking here.
It is not much known, but Trendyol sells its own products worldwide.
Trendyol ships TrendyolMilla and TrendyolMen deliver their products to most countries including the United States by AliExpress. You can check Trendyol’s shop on AliExpress by clicking here.
For more Turkish Brands you can check the other guides that I listed below.
Ipekyol has been the first choice of many successful women in the ready-to-wear industry for years and has taken its place among the most prestigious ready-to-wear brands of today.
The brand has made a name for itself in the fashion world with its innovative, original, and eye-catching designs for local and global markets.
Ipekyol has been able to capture the classic European style and adapt it in a way that fits perfectly on the Streets of Istanbul.
High-class clothing at a middle-range price makes it accessible to more; many pieces can be integrated with clothing from other brands to create beautiful silhouettes and look fit for vogue.
Age range: 25-50
What you will find in Ipekyol Stores:
- Tailored coats and blazers
- Beautifully cut dresses
- Office wears you can mix and match to your own style
- Wide range of high quality bags and accessories
Joining the Turkish ready-made clothing industry with its establishment in 1986, Ipekyol opened its first store on Rumeli Avenue in Nişantaşı in 1989.
Today, the brand offers its products for sale in 10 countries.
Here is the official website and online shop of Ipekyol.
SUGGESTED READING: Turkey is also famous for Turkish Towels. You can read my guide on Turkish Towels to learn more about quick-drying and lightweight Turkish Towels.
4. LCWaikiki (also known as “LCW”)
LCWaikiki says, “Everyone has the right to dress well” this is an affordable brand that you will find on every high street in Turkey.
Focusing on the day-to-day clothing we all need, everyone can find something for themselves in this store.
If I were to compare LCW to a western brand, it would be H&M, as they have different age options for younger and older adults.
LCW is a brand loved by families. For example, collaborating with Disney with their baby clothing is a huge draw-in for families with young children.
Age range: 0-99
What you will find in LCW stores:
- Office wear
- Casual attire
- Jeans at affordable prices
- A great selection of children and baby clothing
Founded in 1988, Taha Group bought LC Waikiki, which was born in Paris but grew up in Istanbul, and brought it to its current level.
Today, LCW has 47.700 employees with more than 1100 stores in 47 countries. LCWaikiki aims to be one of the top three clothing retail chains in Europe within three years.
Over the past few years, they have been focused on sustainability and have been building a strong path away from fast fashion and into a modern Eco-friendly brand.
Implementing environment-friendly policies is not at a cost to the customer as they have remained one of the best value for money stores on the high street, which is why they are loved nationwide.
Here is the official website and online shop of LC Wakiki.
‘We inspire the world by sharing our passion for Mediterranean style and culture’ is the motto of Mango.
Opening its doors in 1984, Mango is one of the leading brands in Women’s Fashion. Yet, Mango is not an only women’s brand now.
Mango produces pieces that showcase a timeless style while keeping in mind the fashion aesthetics and trends of modern-day society.
Mango can be regarded both as a Turkish and a Spanish fashion brand. Istanbul-born brothers Nahman and Isak Andic Ermay immigrated from Istanbul to Barcelona where they began and grew Mango into the brand it is today.
Mango’s biggest market is in Spain, but the city with the most Mango stores in Istanbul, where it is a favorite for fashion lovers.
Many items within Mango follow a streamlined pattern, sharper edges, and rustic tones. This is evident in the spring/summer collection for 2022, filled with earth tones and a late 70’s style throwback.
Many Mango items are similar to what they will have sold when they first opened their doors back in 1984, which is a beautiful circle back to their original selves.
Age range: 0-99
What you will find in Mango Stores:
- Tailored clothing for men and women
- Beautiful Dresses for all occasions
- Office wears for men and women
- Many bags and accessories
Mango has been working extremely hard to improve their sustainability, which they are fully transparent on and have all information on their progress documented on the website.
Here is the official website and online shop of Mango.
Established in 1974 with the aim of combining leather and fashion, Derimod is one of the leading fashion houses in Turkey.
Derimod is also a pioneer of a brand new lifestyle and elegance by bringing the nobility of leather to the lines of the day.
Derimod adopts a series of principles to create value for its sector, customers, and society since the day it was founded.
Derimod, which has 110 stores throughout Turkey, conquers the hearts of young people with their street fashion line “Mood By Derimod”.
Derimod’s products are made with genuine 100% Turkish leather, with the excellent quality they are sure to last you many years of wear.
Age Range: 18-99
What you will find in Derimod Stores:
- 100% leather fashion products
- Jackets for spring/autumn
- Winter coats
- Office shoes
- High heels
- Boots for men & women
- Handbags and office bags
Here is the official website and online shop of Derimod.
Best Turkish Designers
As Istanbul sets itself into the eyes of the well-known fashion-forward, we can only look forward to seeing what it brings and how the bridge line between Europe and the Middle East can transform and bring something beautiful into the eyes of the spectators.
Here I will introduce you to some Turkish designers who are now featured on Runways across the World at major Fashion Events.
1. Arzu Kaprol
Arzu Kaprol, who defines ‘design’ as clothing architecture, and makes references to the fashion culture of the future by creating timeless clothes and accessories.
Arzu focuses on a modern and unique design language, while working on craftsmanship that grows in the details that identify it.
She has also worked with many leading fashion houses in Turkey like Beymen and attended many international fashion events.
Arzu designs multiple genres of clothing as she has pieces of office wear to bridal gowns, all seeming to fit within her own creative style.
Prices within her collections are affordable while still being very high quality indicating that she would rather see her fashion items be accessible and worn than idolised.
2. Dilek Hanif
Dilek Hanif has succeeded in bringing Anatolian culture to the world of fashion with her creative, courageous and visionary personality as one of the pioneers of Turkish fashion.
Embracing the strong feelings she has for women, children and the cultural values of the lands she lives in, Dilek Hanif strongly attaches importance to making a difference in life and preserving history by supporting social sensitivity projects at every opportunity.
While still showing femininity in all her works, Dilek Hanif is able to encapsulate beauty while showing strength.
3. Cengiz Abazoglu
Cengiz Abazoğlu has become one of the most important fashion designers in the Turkish fashion world in recent years.
After his first fashion show in Istanbul in 1988, he has attracted attention from across the world. Since 2009, his work has been exhibited in collections at the Paris Haute Couture week each year, alongside shows in Istanbul.
Working as an Haute Couture fashion designer not only in evening dresses but also in daytime dresses. Within Cengiz Abazoglu’s collection, you will find asymmetrical designs and interesting forms unseen in most modern designer clothes.
In 2019, he started to collaborate with ADL which is a luxury fashion brand found on the Istanbul high street.
For more Turkish Designers, you can read my article “
Most Popular International Fashion Stores in Istanbul
Zara is a Spanish-based clothing and accessories brand. It is a very popular women’s clothing brand in Turkey.
Zara has quite unique and stylish clothes for women. It has very nice products not only for women but also for men.
Zara is seen as a luxury fast fashion brand in Turkey. Prices are on par with Turkish luxury brands.
Zara produces some fashion items and clothing in Turkey, for this reason, some clothing items may be cheaper than usual.
Zara has 42 stores in Turkey which are mostly located in popular streets or big shopping malls.
You can check Zara’s Turkish online shop by clicking here.
Do you want to be stylish? But is your budget limited? Bershka is the superhero for you.
Bershka is a high-quality women’s clothing brand that has become well-known in recent years. It was a very popular brand before, but in recent years, it has become well known in Turkey thanks to social media.
Bershka is a very stylish brand for women. You can definitely find something you are looking for. In fact, it is such a brand that even a model that you do not have in mind may suddenly look beautiful.
The prices are moderate, but the quality is quite good. Bershka has 4 stores in Istanbul, 2 stores in Bursa and 6 stores in Izmir.
I always shop from this store for my daily wear. The products are really high quality and stylish.
You can check Bershka’s Turkish online shop by clicking here.
Hennes & Mauritz AB (H&M) is a Swedish clothing company headquartered in Stockholm. It is known for its fast-fashion clothing for women, men, teenagers, and children.
H&M generally sells quality products at moderate prices.
The reason why it is so famous is that its products are very trendy and affordable compared to other brands.
I currently shop from this brand. I really like the quality and style of their products. This brand is a brand that makes me buy things that I would never wear normally.
If you are looking for stylish clothes that are partially affordable, H&M is the right address for you.
H&M has 51 stores in Turkey and 19 of the stores are in Istanbul.
You can check H&M’s Turkish online shop by clicking here.
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